Work History
Lone Star Turbo
I developed and maintain a high-performing, SEO-driven website with over 310 pages, built in just one year using WordPress, CSS, JavaScript, and HTML. My role encompasses managing both inbound and outbound digital marketing to drive brand awareness across B2B, social media, and direct-to-consumer channels, while collaborating with senior leadership to produce engaging print, motion graphics, and video content.
I oversee all marketing materials—from design and vendor negotiations to tradeshow coordination—ensuring brand consistency across digital, print, packaging, and promotional assets. Additionally, I create targeted campaigns, including email blasts and social media promotions, to support product launches and strategic business objectives.
Lubrication Technologies
I developed and managed a fully responsive, SEO-driven eCommerce website with over 130 pages, growing sales from zero to $50K organically in the first year using OpenCart, CSS, JavaScript, and HTML. My work spanned multichannel marketing, inbound and outbound messaging, and targeted campaigns to build brand awareness and drive engagement. I oversaw CRM management, vendor negotiations, tradeshow coordination, and the creation of high-impact print, digital, video, and photography assets that supported product launches and enhanced sales. Additionally, I collaborated with sales and customer service teams to design compelling marketing materials, email campaigns, and social media promotions that aligned with strategic growth objectives.
Mayhew Steel Products
I design and produce traditional marketing materials—including packaging, brochures, sell sheets, flyers, postcards, and tradeshow assets—while ensuring adherence to corporate brand guidelines. My work includes creating print and digital support documents that highlight product features and benefits, enhancing both sales and customer understanding. I develop and place advertising in trade publications, design targeted email campaigns, and produce engaging social media content across Facebook, Instagram, and other platforms. Additionally, I handle product photography, video production, and collaborative concept development with sales and customer service teams to drive strategic marketing initiatives.
Pelland Advertising
I design and maintain nearly 230 custom websites and graphics using CSS, JavaScript, and HTML, delivering visually engaging and functional online experiences. My expertise spans direct mail, corporate identity, packaging, print collateral, logos, advertising, labels, and full-color print production, including annual reports, catalogs, and web graphics. I also produce and edit video content, create Flash animations, and manage social media presence through the design and maintenance of Facebook business pages and Twitter accounts.
Deluxe Inc., (Formerly NEBS)
As a Senior Corporate Designer and Product Designer, I created and produced a wide range of corporate sales materials, including training flyers, posters, multimedia presentations, and custom logos featuring Flash, video, and special effects. I enhanced brand consistency by improving the Business Logo Design Book and introduced streamlined processes such as a timesaving color correction workflow for clothing lines. My work included digital image creation and modification, pre-press imaging and printing coordination, and development of corporate PowerPoint presentations. In earlier roles as a Digital Production Specialist and Full-Color Lead Artist, I specialized in pre-press functions, image retouching, product layout, logo creation, and team facilitation, consistently supporting production efficiency and high-quality visual outputs.
Education
Massachusetts College of Art
Bachelor's Degree of Fine Arts
Major: Illustration
Customer Segmentation
Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psychographics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.
Internet Marketing Basics
This course provides a comprehensive overview of digital marketing strategies and techniques.
Web Site Planning and Wireframing: Hands-On Training
Demonstrates the essentials of creating a web site with a polished, professional appearance and a compelling user experience.In Web Site Planning and Wireframing: Hands-On Training, Laurie Burruss, director of digital media at Pasadena City College, demonstrates the essentials of creating a web site with a polished, professional appearance and a compelling user experience. The goal of this hands–on course is to deconstruct a web site’s home page in order to identify its structural elements and feature set. Using Acrobat Pro and the web developer’s toolkit, Laurie shows how to capture a homepage and create, in another layer, its visual framework (wireframe).
SKILLS
Interaction Design · Advertising Campaigns · Web Design · Graphics · Skilled Multi-tasker · File Preparation · Visual Arts · Photoshop · Active Listening · Graphic Production · Creative Ideation · Organization Skills · 2-D Design · Design Guidelines · Illustrative · Creative Briefs · Video Creation · Digital Media · Digital Marketing · Attention to Detail · Photography · Branding & Identity · WordPress · Marketing Materials · User Flows · Adobe Photoshop · Multimedia · Google Slides · Video Editing · Sketching · High-end Retouching · Image Editing · Videography · Multi-channel Marketing · Landing Pages · Photo Shoots · Interpersonal Communication · Customer-Focused Service · Sales Presentations · Art Design · Project Leadership · Creative Executions · Visual Direction · Promotional Merchandise · Logo Design · Color Theory · Email Marketing · Production Art · Design Direction · Google Workplace · Handle Multiple Projects · Cross-Channel Marketing · Art Direction · Design Standards · Print Collateral Design · Camera Operation · Experience Design · Advertising · Premiere · Search Engine Optimization (SEO) · Corporate Identity · Color Palette · Creative Strategy · Graphic Design Principles · Graphic Presentations · Visual Design · Technology Trends · Concept Generation · Post-Production · Printing · Adobe Creative Suite · Digital Assets · Project Management